Word Associations operate in a manner similar to visualization.
But, Word Associations connect new vocabulary to whatever personal ideas you can relate to the word.
For example, the Spanish word for breakfast is “el desayuno.” This sounds like, “Desire One,” or “Deserve one.” So, associate your waking up, hungry, and seeing and desiring one huge egg.
Or, “los Zapato” is the Spanish word for shoes. You associate some “Prank” shoes that “Zap the toes” of the person who wears them.
Word Associations can be anything. They can be associations based on experience, on cognates, on meaning. But, Word Associations prove easier for learning words in your native language, than they do for a new language.